Objective CAE, Unit 4, writing folder p. 32-33

argument - důvod, argument

noun - a reason for supporting an idea, opinion etc.

awareness - vědomí, uvědomění

noun - the state of knowing or realizing something

balanced - vyvážený, vyrovnaný

adjective - (e.g of food) having everything that is required or needed

body - stať

noun - the main part of an essay, letter etc.

catchy - chytlavý

adjective - attracting attention easily

competition - konkurence

noun - a company that is doing the same business as you

conclusion - závěr

noun - the last part of a book, letter, essay etc. that summarizes what the work was about and what it means

consistent - důsledný, stálý, neměnný

adjective - acting the same way, having the same standards etc. all the time

content - obsah

noun - the things that are included in something

encourage - povzbudit, pobídnout, podpořit

verb - to give somebody hope, strength etc. in order that he can do something

endorsement - podpora, potvrzení

noun - the act of supporting and validating something

evidence - důkazy, důkaz

noun - the object or objects that give a reason to believe something

eye-catching - poutavý, nápadný

adjective - attracting the eye

highlight - zvýraznit, upozornit na

verb - to emphasize something, to draw attention to something important

introduction - úvod

noun - the first part of a book, letter, etc. that says what the rest of the work is going to be about

intrusive - rušivý, dotěrný, podlézavý

adjective - tending to disturb or violate people's privacy

jingle - rýmovačka, reklamní písnička, reklamní znělka

verb - a short song or a rhyme used in advertision on TV, radio etc.

optional - volitelný, nepovinný

adjective - not compulsory, that can (but doesn't have to) be selected

purpose - účel, záměr

noun - the aim of an activity or a thing, the reason for doing something

relate - vztáhnout, spojit, ukázat spojitost, vytvořit spojitost

verb - to make a connection of one thing to another

rival - rival, protivník, sok

noun - a person that is competing with you in one particular field or area

scope - oblast působnosti, rozsah, záběr, rámec

noun - the area or a range of things available to operate in

slogan - slogan

noun - a catchy phrase used in advertising, political campaigns etc.

statement - tvrzení, prohlášení

noun - something that has been said or written

summary - shrnutí

noun - the main points of a text or something said or written in a few words

trustworthy - důvěryhodný, spolehlivý

adjective - one that can be depended on or trusted