Matrix Fnd Unit10 (Part 1)

Vydáno dne 03.10.2005

page 106,107; Modern marketing



across
across - přes, napříč
BrE
/ə'krɒs/
AmE
/ə'krɑ:s/

preposition - from one side of something to the other


advert
advert - reklama (např. televizní), inzerát
BrE
/'ædvɜ:t/
AmE
/'ædvɜ:rt/

noun, British English, informal - advertisement


afford
afford - dovolit si, moci si dovolit (finančně)
BrE
/ə'fɔ:d/
AmE
/ə'fɔ:rd/

verb - to have enough money in order to buy something or pay for something


beauty
beauty - krása, nádhera
BrE
/'bju:ti/
AmE
/'bju:t̬i/

noun - the state of being beautiful


 
caption - legenda (pod obrázkem), titulek (pod obrázkem)
BrE
/'kæpʃn/
AmE
/'kæpʃn/

noun - a short text under an illustration (one that gives a short description of the picture)


careful
careful - opatrný, pečlivý
BrE
/'keəfl/
AmE
/'kerfl/

adjective - acting in a way that prevents damage or harm


 
definitely - rozhodně, určitě
BrE
/'defɪnətli/
AmE
/'defɪnətli/

adverb - certainly, undoubtedly


employ
employ - zaměstnat
BrE
/ɪm'plɔɪ/
AmE
/ɪm'plɔɪ/

verb - to give work to somebody


 
force - síla, moc
BrE
/'fɔ:s/
AmE
/'fɔ:rs/

noun - power, strength


 
goods - zboží
BrE
/'gʊdz/
AmE
/'gʊdz/

noun - something that is sold or bought


 
influence - vliv, dopad
BrE
/'ɪnfluəns/
AmE
/'ɪnfluəns/

noun - an effect, a result


 
invisible - neviditelný
BrE
/ɪn'vɪzəbl/
AmE
/ɪn'vɪzəbl/

adjective - not able to be seen


laugh
laugh - smát se
BrE
/'lɑ:f/
AmE
/'læf/

verb - to be very happy or amused and show it with an expression on your face and with sounds


 
link - spojit, přiřadit
BrE
/'lɪŋk/
AmE
/'lɪŋk/

verb - to match one thing with another, to connect or join


luxury
luxury - luxus, přepych
BrE
/'lʌkʃəri/
AmE
/'lʌkʃəri/

noun - very expensive and comfortable things that people do not really need but can enjoy them


mention
mention - zmínit, zmiňovat
BrE
/'menʃn/
AmE
/'menʃn/

verb - to speak about something in very few words and without giving much information


 
midday - poledne
BrE
/ˌmɪd'deɪ/
AmE
/ˌmɪd'deɪ/

noun - 12 o'clock AM, the time when many people have lunch


persuade
persuade - přesvědčit
BrE
/pə'sweɪd/
AmE
/pər'sweɪd/

verb - to make somebody believe something, esp. that they should do something


 
promote - propagovat, dělat reklamu (čemu)
BrE
/prə'məʊt/
AmE
/prə'moʊt/

verb - to let the public know about a product in order to increase its sales


trust
trust - věřit, důvěřovat
BrE
/'trʌst/
AmE
/'trʌst/

verb - to believe in somebody's honesty, sincerity etc; to rely on somebody or something that they say


 
wonderful - úžasný, skvělý
BrE
/'wʌndəfl/
AmE
/'wʌndərfl/

adjective - great, full of exciting and surprising things


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